ABOUT USOUR HISTORY
Too Good To Go was founded in 2015 in Copenhagen by a group of young entrepreneurs who shared a dream of finding a solution for the massive amounts of food wasted by buffet restaurants in Denmark.
THE TOO GOOD TO GO APP
Driven by their passion, they set out to create an app that would connect food businesses with people that were seeking to help solve the climate crisis, get access to good food, and save money.
The Too Good To Go marketplace app launched in Denmark early in 2016 and became an instant hit. In the first few weeks hundreds of businesses uploaded their surplus food to the app and thousands of users started saving it.
THE COMMUNITY GROWS
Later in 2016, a group of additional food enthusiasts joined forces with the original founders. Having previously tried to find solutions to solve the food waste issue in their home countries across Europe, they established Too Good To Go in Norway, the UK and France with the same success.
The next big milestone for Too Good To Go came in September 2016 when Mette Lykke, a Danish entrepreneur and co-founder of fitness community Endomondo, learned about the app from a woman while riding on a bus. Intrigued by the innovative idea, Lykke reached out to the founders and quickly became an investor in the company in October 2016, providing funding and credibility. In the Spring of 2017, inspired by Too Good To Go’s mission, Mette took over the role of CEO.
Too Good To Go now operates in 19 countries across Europe and America and it has grown to a thriving community of 100 million registered users and 175,000 active partner businesses across the globe. But it all began with a small group of passionate believers who saw an opportunity to make a real difference in the world.
Today, Too Good To Go has a portfolio of solutions to connect users and partners with food that would otherwise have gone to waste.
TOO GOOD TO GO TODAYA THRIVING COMMUNITY
400+ MILLIONMEALS SAVED
We save good food from going to waste, through Too Good To Go Platform, Too Good To Go Parcels and Surprise Bags.
100 MILLIONREGISTERED USERS
Using the Too Good To Go app around the world.
175,000BUSINESS PARTNERS
Actively helping to save good food from going to waste.
READ OUR IMPACT REPORT
Discover how our community is making a difference.