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Sell Too Good To Go Surprise BagsAttract new customers in your business

Customers eating pizza from a Too Good To Go bag

In the busy world of restaurants and food retail, standing out can be a challenge. That’s where Too Good To Go comes in. We make it easy for you to turn your surplus food into a smart marketing strategy for your restaurant, bakery or supermarket. A Solution that not only reduces waste but also acts as effective advertising to attract and keep customers. Join over 155,000 businesses that are already using our simple platform to sell their end-of-day surplus, boost their online presence, and welcome new customers.

Become a partner

A solution designedfor food businesses

Reduce your cost

Attract new customers

Maximise your profits

Combat food waste

Too Good To GoHow does it work?

Step 1Create Your Surprise Bags

Once your business is registered, setting up your surprise bags is easy. Simply add a category and write a description to showcase your products. Select how many bags you want to sell and when customers can pick them up. Whether you’re offering pastries, buffet surplus, or pizza slices, you have full control over what goes into each bag.

Step 2Users Reserve Your Bags on the Marketplace

Your surprise bags will be visible to all nearby users, making it easy for customers to reserve them with just a few taps. It's a simple way to sell your food online, attract new customers, and reduce food waste all at once!

Step 3Customers Collect Their Bags In-Store

At the agreed time, customers come to your store to pick up their Surprise Bag. While they’re there, 61% of our users discover new stores and often end up purchasing additional items. So, your surplus food isn’t just a great deal for them, it also acts as a powerful form of advertising for your business!

Step 4Track Your Revenue

Monitor your earnings and see the positive impact on the environment right within the app. It’s more than just a new revenue stream, it’s a complete digital marketing tool that supports your business while making a difference.

Start selling surprise bags
Store owner fill in a Too Good To Go bagToo Good To Go App UI to add surprise bags

Why Too Good To Go?

+€300 MillionAnnually generated by our partners

Too Good To Go is the world’s leading app in the fight against food waste. By offering your unsold items as Surprise Bags at a reduced price, you can earn extra revenue from products that might otherwise go to waste. Plus, it’s a smart marketing strategy that helps you stand out to both your current customers and new ones.

+61% of our usersDiscover New Stores

If you’re looking for fresh ideas to promote your restaurant, Too Good To Go can help you reach a whole new audience. With over 90 million users, our app provides unparalleled visibility. In fact, 61% of our customers discover new places to eat through Too Good To Go.

+70% of our usersBecome Regulars

70% of our users come back to the places where they’ve picked up a Surprise Bag. Registering your store with Too Good To Go isn’t just an easy step, it’s a key part of your digital marketing strategy. It’s a great way to build a loyal customer base and keep them coming back for more.

Register my store

What our partners say

Testimonial Dianna co-founder of Black Seed Bagels
Testimonial Alessandro manager of Tre Mari
Testimonial Janna co-founder of Flourist
Testimonial Ross barista at Le Petit Monstre

Boost your store's revenue today

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FAQsHow to sell surplus food with Too Good To Go

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