EDUCATIONBUSINESS LEADERS OF TOMORROW
Imagine a world where businesses don’t just aim for profit but also work to make a positive difference for people and the planet. This vision drives collaboration with Copenhagen Business School and INSEAD to create business cases about our journey as a social impact company.
Copenhagen Business SchoolToo Good To Go: Bridging the Gap Between Sustainability Objectives and Business Goals in the Global Food Industry

Together with Copenhagen Business School (CBS), we have developed a business case to inspire future leaders.
The business case highlights our innovative "win-win-win" model, showcasing how businesses can integrate impact, profitability, and purpose. Students will gain insights into how we've diversified our product offerings, tackled challenges on our journey, and developed a strategy for international expansion—all while staying true to our mission of fighting food waste.
Too Good To Go: Bridging the Gap Between Sustainability Objectives and Business Goals in the Global Food Industry is written by authors: Michael W Hansen (CBS); Peter D. Ørberg Jensen (CBS); Sophie Minkmar (CBS); Torben Pedersen (CBS); Bent Petersen (CBS).
Available via Harvard Business Publishing and The Case Centre.
INSEADToo Good To Go: A Surprise Bag that Creates a Win for Business and the Environment

This business case challenges the traditional view that sustainable practices hinder growth, presenting a fresh perspective on innovation.
The case provides a powerful framework for teaching businesses how to innovate to align economic incentives with social good, illustrating a sustainable path to growth in a rapidly evolving marketplace.
Too Good To Go: A Surprise Bag that Creates a Win for Business and the Environment is written by authors: W Chan Kim (INSEAD); Renée Mauborgne (INSEAD); Oh Young Koo (INSEAD).
Available via Harvard Business Publishing, The Case Centre, and INSEAD Publishing.