EDUCATIONtrust your senses
Products past their Best Before dates can still be good to eat if unopened and stored properly. Trust your senses to avoid unnecessary food waste and help the planet.
TRUST YOUR SENSESLook, Smell and Taste before you waste
Best Before dates indicate when food and drink items will be at their peak freshness. If stored properly and unopened, you can consume your food and drinks items after this date. Simply Look, Smell and Taste to assess if it's still okay to consume.
We’ve partnered with some of the biggest brands around the world to add a label to your favourite foods— this label encourages you to trust your senses.
trust your sensesA SIMPLE WAY TO AVOID FOOD WASTE
Confusion from date labels means that food with a Best Before date is often wasted unnecessarily. In fact, 40% of Canadians say they throw out food past the Best Before date at least once a week, (Léger, 2023). Understanding the difference between date labels will help you avoid CO2e emissions caused by food waste at home.
trust your sensesBest Before, Often Good After
A Best Before date is a quality indicator - your food is at its peak freshness or ‘Best’ until that date if it was stored properly and unopened. On the other hand, Use By dates indicate food safety and don’t have any flexibility. Products with a Use By date should be consumed or frozen on or before the Use By date on the package. By understanding the difference between these two dates you can make the most of your food at home - reducing your food waste AND making the most of what you buy.
trust your sensesHow to store Best Before products
Most food with a Best Before date will need to be stored unopened in a cool and dry place to maintain its freshness. Follow the storage instructions on the back of your food or drink to ensure you’re storing things properly.
trust your sensesWhat to do with food after its Best Before?
Many products are actually still good, even after their Best Before date, if stored properly. So trust your senses:
1. Look for any signs of mould or spoilage
2. Smell - if it smells sour or off it’s no longer okay to eat
3. Finally, Taste a small amount - if you still like the taste it’s fine to enjoy
Trusting your senses helps avoid unnecessary food waste and makes a real difference for the planet.
Become a pro at trusting your senses on our blog
Too Good To Go BlogOAT-OF-DATE? NO WORRIES! HOW TO ENJOY OATS PAST THEIR BEST BEFORE DATE
December 29, 2024
BEST BEFORE DATES: WHAT DO THEY REALLY MEAN? When you see a Best Before date on your oats, it might make you think it’s no longer safe to eat after that dat...
Too Good To Go BlogHOW TO ENJOY BEER PAST ITS BEST BEFORE DATE
December 29, 2024
BEST BEFORE DATES: WHAT DO THEY REALLY MEAN? When you see a Best Before date on your beer, it might make you think it’s no longer safe to drink after that d...
Too Good To Go BlogIS YOUR RICE STILL NICE? HOW TO ENJOY RICE PAST ITS BEST BEFORE DATE
December 29, 2024
DOES RICE HAVE A BEST BEFORE DATE? When you see a Best Before date on your rice, it might make you think it’s no longer safe to use after that date. However...
Too Good To Go BlogWORRIED YOUR COOKIES HAVE GONE CRUMBLY? HOW TO ENJOY COOKIES PAST THEIR BEST BEFORE DATE
December 6, 2024
BEST IF USED BY DATES: WHAT DO THEY REALLY MEAN? When you see a Best Before date on your favorite cookies, it might make you think it’s no longer safe to ea...
Too Good To Go BlogBUTTER IN THE FRIDGE TOO LONG? NO WORRIES! HOW TO ENJOY BUTTER PAST ITS BEST BEFORE DATE
November 29, 2024
BEST IF USED BY DATES: WHAT DO THEY REALLY MEAN? When you see a Best Before date on your butter, it might make you think it’s no longer safe to use after th...
Too Good To Go BlogFEELING SOUR ABOUT YOUR FORGOTTEN YOGURT? HOW TO ENJOY YOGURT PAST ITS BEST BEFORE DATE
November 22, 2024
BEST BEFORE DATES: WHAT DO THEY REALLY MEAN? When you see a Best Before date on your favourite yogurt, it might make you think it's no longer safe to eat af...
Too Good To Go BlogTIME TO GET BAKING! HOW TO ENJOY FLOUR PAST ITS BEST BEFORE DATE
November 15, 2024
BEST BEFORE DATES: WHAT DO THEY REALLY MEAN? When you see a Best Before date on your bag of flour, it might make you think it’s no longer safe to use after...
Too Good To Go BlogMILK: KEEP IT FRESH! HOW TO ENJOY MILK PAST ITS BEST BEFORE DATE
November 12, 2024
BEST BEFORE DATES: WHAT DO THEY REALLY MEAN? When you see a Best Before date on your favourite milk, it might make you think it's no longer safe to eat afte...
Too Good To Go BlogCHEESY GOODNESS: ENJOY YOUR CHEESE PAST ITS BEST BEFORE DATE
October 24, 2024
When you see a Best Before date on your favourite cheese, it might make you think it's no longer safe to eat after that date. However, Best Before dates are...
Too Good To Go BlogCHOCO-LATE? NO PROBLEM! HOW TO ENJOY CHOCOLATE PAST ITS BEST BEFORE DATE
October 15, 2024
BEST BEFORE DATES: WHAT DO THEY REALLY MEAN? When you see a Best Before date on your favourite chocolate bar, it might make you think it's no longer safe to...
Too Good To Go BlogBEST BEFORE DATES: WHAT DO THEY REALLY MEAN?
October 8, 2024
When you see a Best Before date on your bread, it might make you think it's no longer safe to eat after that date. However, Best Before dates are about food...
Too Good To Go BlogFRESH OR NOT? HOW TO ENJOY EGGS PAST THEIR BEST BEFORE DATE
October 4, 2024
UNDERSTANDING BEST BEFORE DATES Seeing a Best Before date on your eggs might make you think it’s an expiration date, but that's not the case. Best Before da...