Business sign-up
MyStore login
Business sign-up
MyStore login
Business sign-up
MyStore login
Business sign-up
MyStore login

Launching our 'Look-Smell-Taste' initiativeTrust your senses and reduce food waste

Too Good To Go has just launched their 'Look-Smell-Taste' initiative to help educate consumers that a product past its Best Before date could still be good to eat. Our 'Look-Smell-Taste' label encourages you to trust your senses, and look, smell and taste food items before wasting them.

Best Before: a misunderstood date that leads to food waste

Did you know that 40% of Canadians throw out food past the Best Before date at least once a week? That leads to a lot of avoidable household food waste. Especially since we know that around the world, 40% of all the food produced is wasted - accounting for 10% of all greenhouse gas emissions.

So let's dive into the details:
Expiration dates, found only on certain foods with strict nutritional specifications, are about food safety. Food should be consumed or frozen before the expiration date.

Best Before dates, on the other hand, indicate how long a properly stored, unopened food will keep its optimal quality such as freshness and taste. Often, food can still be consumed after the Best Before date.

“For generations, people trusted their senses to tell if food was good to eat or not. “Best Before” dates, though well intentioned, are a source of confusion across the supply chain as people misunderstand them as food safety dates when in actual fact, these dates only refer to peak freshness. These Best Before date labels contribute to perfectly good food being thrown away in processing, at restaurants, in supermarkets, and at home. We’re pleased to support Too Good To Go’s common-sense approach for preventing unnecessary food waste, where a new label posted next to a “best before” date helps remind consumers to look, smell and taste before they discard food.” Craig Hodge, Chair, National Zero Waste Council

Check out the video below to learn more about how to look, smell, and taste certain products with a Best Before date.

Put your own senses to the test

LOOK: Does your product look okay ? Do you see mold? Is the packaging undamaged?
SMELL: Does your product smell as expected? Does it have a pungent smell?
TASTE: Does your product taste good? Is it acid or sour?

If the shelf-stable food item is unopened and stored correctly, and looks, smells and tastes okay, you can safely consume this product even past its Best Before date.

Let’s reduce food waste together and help our environment!

Have you spotted the label on your favourite products already?

Too Good To Go’s 'Look-Smell-Taste' label helps remind people that a product past its Best Before date could still be good to eat and encourages people to trust your senses. We are proud to be already working with 14 brands across the country.

a barry callebaut logo with a coffee bean in the middle

Barry Callebaut

Barry Callebaut
a logo for capel foods shows a woman wearing a black hat

Capel Foods

Capel Foods
a red white and blue logo for dr. oetker

Dr. Oetker

Dr. Oetker
a logo for epic tofu on a purple background

Epic Tofu

Epic Tofu
a logo for terry 's is displayed on a white background

Carambar & Co

Carambar & Co
a sign that says sunny fruit on it

K.F.C. GIDA

K.F.C. GIDA
a logo for righteous small batch gelato

Righteous Gelato

Righteous Gelato
a logo for southeast asian flavours kopi thyme

Kopi Thyme

Kopi Thyme
the word flirt is written in red on a white background

Flirt Drinks

Flirt Drinks
a logo for mlr freeze dried treats love the crunch

MLR Freeze Dried Treats

MLR Freeze Dried Treats
a white circle with the word healtea on it

Healtea

Healtea
a black and white drawing of a greenhouse with the word greenhouse below it

Greenhouse

Greenhouse
a green circle with the words `` bel for all for good '' written inside of it .

Bel Group

Bel Group

Are you a food business interested in applying the label on your products with a Best Before date?

Fill out the form here

For more information on the link between food waste and climate change, please visit http://tgtg.to/claims.

Too Good To Go Logo

Careers

Press

Support

Mystore

Download on the Apple App StoreGet it on Google PlayExplore it on AppGallery
Certified B Corporation

Legal

Privacy Policy

Cookie Policy

Terms & Conditions

Contact us

DSA Disclosure

Food Waste Sources

Status

Copyright © Too Good To Go ApS. All Rights Reserved.