How To Attract More Customers to Your Bakery

7 Easy Tips

ON How to Attract More Customers to Your Bakery

Starting a bakery is exciting, but getting customers in the door can feel like a challenge. Don’t worry! With just a few smart strategies, you can boost your bakery’s visibility, connect with your community, and keep those customers coming back for more. Here’s 7 easy tips on how to make it happen.

1. Get Found Online with Google My Business

A Simple, Powerful Tool to Attract Local Customers

Google My Business is a free tool that helps your bakery show up when locals search for terms like “bakery near me” or “cakes in [london].” It’s an easy way to get discovered online and attract more foot traffic.

Simply keep your hours, contact details, and website up-to-date. Add high-quality photos of your best treats to catch people’s attention. And encourage happy customers to leave reviews. Positive feedback boosts your ranking and makes your bakery stand out!

2. Make Your Website Work for You

Make Sure Customers Can Find You!

Your website should be the go-to place for customers to easily find your bakery, check out your menu, and see what’s on offer. Make sure your location, hours, and contact details are easy to find. Use mouth-watering photos to showcase your best items, making sure customers can get a taste of your bakery even before they walk in. A clean, simple design will make it easier for people to navigate and find exactly what they’re looking for, whether they want to visit in person or place an order online

3. Offer Online Ordering for Convenience

Attract Busy Customers For Pick-Up or Delivery

In today’s fast-paced world, convenience is key. Many customers prefer ordering from home or work rather than visiting in person. By offering online ordering for pick-up or delivery, you can cater to busy customers who want your delicious baked goods without the hassle.

Having an online ordering system in place is an easy way to expand your reach and boost sales. Whether you set up an ordering system on your website or partner with delivery services like UberEats or DoorDash, make it simple for customers to order whenever they’re craving something sweet.

4. Use Social Media to Build a Loyal Following

Build a Community Around Your Bakery

Social media is one of the best tools for connecting with your community and keeping your bakery top of mind. It’s not just about sharing pictures of your treats; it’s about telling your story, giving a peek behind the scenes, and showing what makes your bakery special. Post updates on new items, seasonal treats, or fun bakery moments. Engage with your customers by sharing customer favorites and highlighting special requests or events.

By posting regularly and using local hashtags, you can reach nearby customers who might not have discovered you yet, and turn them into loyal fans. Showing the process behind your baked goods can also create a personal connection, making customers feel even more invested in your bakery.

5. Run Limited Special Discounts

Create Urgency and Attract More Customers

Limited-time discounts are a powerful tool to generate excitement and drive foot traffic to your bakery. Special deals like Buy One, Get One Free or discounts for first-time customers create urgency, motivating people to visit before the offer expires.

Tie promotions to specific dates, seasons, or local events. A Weekend Special or Midweek Treat can turn slow days into busy ones. Flash sales can also create buzz. Keep them brief to keep excitement high and traffic flowing.

By offering exclusive, time-sensitive deals, you can motivate customers to visit and take advantage of your bakery’s best offers.

6. Motivate Customers to Leave Reviews

Encourage Feedback to Attract New Customers

Customer reviews are essential for building trust and a positive reputation. They help new customers discover your bakery and show you're a great choice for their next treat.

Encourage satisfied customers to leave a review after a great experience. Respond to all reviews to show you value feedback and care about their experience. Feature positive reviews on your website and social media to boost credibility.

Offering a small reward, like a discount on their next purchase, can motivate customers to share their thoughts and spread the word.

7. Use Email to Drive Repeat Business

Connect Directly with Customer

An email list is one of the most cost-effective ways to stay top of mind with your customers. Gather emails at checkout or via your website, and send out monthly newsletters featuring updates, new products, special offers, and upcoming events.

Offering a small discount or freebie in exchange for email sign-ups is an easy way to encourage people to join. Keep your emails personal and engaging by sharing behind-the-scenes stories, baking tips, or sneak peeks of upcoming treats. The more relatable and exciting your content, the more your customers will look forward to hearing from you.

By connecting with customers this way, you create a loyal following and keep them coming back for more!