BrewDog and Too Good To Go launch partnership to help save beerBrewDog and Too Good To Go launch partnership to help save beer

25 November 2020 - Multinational brewery and bar chain, BrewDog, is the latest global brand to partner with Too Good To Go, the food app with a conscience, to rescue surplus beer.

Each month, the UK’s pub industry sees on average 3,200,000 pints* go to waste as a result of line cleaning alone. And, as a result of Covid lockdowns, the volume of beer going to waste has increased. This is something that Too Good To Go and BrewDog are hoping to change, so that perfectly good beer and cider is enjoyed, not wasted.

The collaboration means an initial 10 BrewDog sites are now live on the Too Good To Go app, where users can rescue surplus beer and cider. Everytime each bar does its weekly line-clean, the draught pints that need to be emptied will, instead of going to waste, be decanted into crowlers for Too Good To Go users to collect the following day. App users will also be able to rescue Magic Bags of short-dated cans and bottles.

The intention is for the partnership to be rolled out nationwide in the coming months.

On the collaboration, Paschalis Loucaides, UK Country Manager of Too Good To Go, said: “BrewDog is a brand known for doing things differently and we’re thrilled that they have decided to fight beer waste with us. Partnerships are vital in helping us achieve our ambitions of a planet with no food waste, and having BrewDog join our community of Waste Warrior brands proves how important fighting food waste is for tackling climate change. Together we can do so much and I’m excited to see where our collaboration with BrewDog will take us.”

Martin Keith, head of customer experience at BrewDog stated “We’re really excited to partner with Too Good to Go on this initiative. It takes an incredible amount of hard work and raw ingredients to make beer and get into people’s hands, it’s crazy to think that a large portion of that doesn’t make it into the glass. BrewDog bars invest heavily in state of the art cellar equipment which helps us make sure as little of our beer is wasted as possible. It is however, impossible to eliminate all waste so we are delighted this beer can now get into the hands of beer lovers via the Too Good to Go app.”

The 10 sites live on the Too Good To Go app are:

• Shepherds Bush

• Camden

• Shoreditch

• Dalston

• Brixton

• York

• Clapham

• Birmingham

• Manchester Outpost

• Norwich

Too Good To Go lets people buy surplus food and drink from pubs, restaurants, retailers and producers to stop it from going to waste. Consumers simply download the free Too Good To Go app and search for nearby businesses with unsold produce. They then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.

For more information on Too Good To Go visit www.toogoodtogo.co.uk.

ENDS

*Pint wastage figures based on average of 10 taps per month, cleaned weekly (80 pints per month per pub). There are around 40,000 pubs in the UK, so that's 3,200,000 pints a month wasted.

ABOUT TOO GOOD TO GO

Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted.

In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.

Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.

Too Good To Go by numbers:

15 countries

52 million meals saved globally

28 million app installs globally

62,000 partner stores globally

2020 became a registered B-Corp

Find out more at www.toogoodtogo.co.uk, or visit us on LinkedIn, Facebook, Instagram or Twitter.

PR Contact:

Belinda Hallworth - PR Manager

bhallworth@toogoodtogo.co.uk

07519993364

About BrewDog

Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as we are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people’s minds and has kick-started a revolution.

Co-Founder James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £73m over six rounds. It most recently launched Equity for Punks Tomorrow, as it looks to raise investment for green infrastructure to support its global operations.

The funds and the community of Equity Punk shareholders (135,000) has enabled the Scottish craft brewery to scale up without selling out.

 With over 103 bars across the globe, export into 60 countries, and a brewery in Ohio that launched in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.


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