Morrisons and Too Good To Go save half a million Magic Bags of food from going to wasteMorrisons and Too Good To Go save half a million Magic Bags of food from going to waste

London - 17 March 2021 - Too Good To Go and Morrisons have today announced that their UK partnership has now saved half a million Magic Bags of food from going to waste.

The milestone comes two and a half years after Morrisons became the first supermarket partner of Too Good To Go. Instead of food being wasted as it hits its Best Before date, it is now packaged into Too Good To Go Magic Bags for UK shoppers to rescue from Morrisons stores across the UK.

Today’s announcement means that since October 2019, consumers have rescued 500 tonnes of food from going to waste. As well as meaning more people have access to food at a great price, the partnership has also saved 1,250 tonnes of CO2e. This is the equivalent to that emitted from 246 flights around the world.

The Too Good To Go app lets consumers buy surplus food and drink from retailers, restaurants, cafes, pubs and producers to stop it from going to waste.

Consumers simply download the free Too Good To Go app and search for their local Morrisons store with unsold produce. They then purchase a ‘Magic Bag’ for £3.09, collect it at an allotted time and enjoy it. The Morrisons Magic Bags contain a variety of surplus grocery items - such as fruit and veg, milk, cheese, bread and baked goods - worth at least £10 if sold at normal retail price.

Luke Wellock, Corporate Services Manager - Sustainability, at Morrisons said: “Our farmers, growers and suppliers spend many hours making good food. And we don’t want to see any of it go to waste - especially when it could be on someone’s table and feeding a family. Too Good to Go’s technology and their Magic Bags have helped us to find a home for food which could be wasted - whilst at the same time enabling more people to afford to eat well.”

On the milestone, Paschalis Loucaides, Managing Director UK at Too Good To Go, said: “Since launching back in October 2019, our partnership with Morrisons has gone from strength to strength. Their commitment to fighting food waste has meant that they are the perfect partner for us and we’re thrilled that together we are having such a great impact. Our app users love their Morrisons Magic Bags - not only are they preventing food waste but they’re also getting delicious food at a great price. It really is a win-win-win!”.

ENDS

Further imagery available here.

For press enquiries, please contact: press@toogoodtogo.co.uk or for more information, head to www.toogoodtogo.co.uk

ABOUT TOO GOOD TO GO

Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted.

In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.

Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.

Too Good To Go by numbers:

17 countries

115 million meals saved globally

50 million app installs globally

137,000 partner stores globally

2020 became a registered B-Corp

Find out more at www.toogoodtogo.co.uk, or visit us on LinkedIn, Facebook, Instagram or Twitter.

ABOUT MORRISONS

Headquartered in Bradford since 1899, Morrisons is a British food retailer with around 120,000 colleagues in 494 stores serving 12 million customers every week.

We are British farming’s biggest supermarket customer and all Morrisons-branded fresh meat and everything on our butchers’ counters is 100% British.

Foodmakers and shopkeepers at heart, we have over 9,000 trained butchers, bakers, fishmongers, cheesemongers and other skilled in-store specialists making more and more food in our stores.

Morrisons has its own sites making meat, fruit & veg, fish, bakery and fresh food products – 18 in all – and is unique in preparing and making more than half of the fresh food sold in our stores. Food manufactured in our sites and stores is showcased with ‘Morrisons Makes It’ branding.

Morrisons is becoming even more competitive by cutting prices on groceries and continuing to offer great value on good quality products. We tailor the offer of each one of our stores to local tastes and demographics.

We also offer popular services including cafés, pharmacies, dry cleaners and over 300 petrol stations with further services being added all the time.

For more information and images please contact the Morrisons PR team at The Academy on 020 7100 7100 or morrisons@theacademypr.com.