PRESS RELEASESOnly 6% of UK adults have resolved to be more sustainable in 2021

11 January 2021 - A survey looking into New Year’s resolutions has found that sustainability has fallen off the agenda for 2021.

Despite the increased focus on the climate crisis only 6% of Brits have set goals to be more sustainable this year. The most sustainably minded resolution makers reside in Birmingham, with 12% of those who have made resolutions in the city aiming to be more sustainable in 2021.

Reducing food waste is equally low down on the agenda, with only 6% respondents including it in their New Year’s resolutions. The most popular New Year’s resolution is to be healthier, with almost 20% of UK adults making the pledge.

Commissioned by Too Good To Go, the food app with an environmental conscience, the survey found that less than a third (32%) of UK adults have made a New Year's resolution this year. 24% of the same group of respondents claimed to have made one last year, with 12% not being able to remember whether they made one or not. It also discovered that men are more likely to have made New Year’s resolutions than women - 37% men have set resolutions as opposed to 27% women.

When it comes to sticking to resolutions, there are positive signs. Over a quarter (27%) of Brits are likely or very likely to stick to their New Year’s resolutions throughout the year. And again, men come out on top, being more likely than women to stick to their goals. 30% men say they are likely or very likely to stick to them as opposed to 23% of women.

Paschalis Loucaides, UK Country Manager at Too Good To Go said: “After the turbulence experienced in 2020, it’s not surprising that many Brits who have opted to make a New Year’s resolution for 2021 have focused on health. However, what is surprising is how few resolutions have been made with sustainability in mind. The climate emergency has never been more urgent, and despite everything, the fight against climate change must continue.

“When it comes to food waste, over a quarter of UK adults stated that they would be influenced to reduce their food waste by knowing more about the issue. This is something that we at Too Good To Go are setting out to do. We’re confident that by raising the profile of the damage that food waste is having on our planet, and how easy it is for us to fix it, that we can make 2021 one of the most transformational years yet when it comes to taking a bite out of our food waste problem.”

Too Good To Go lets people buy surplus food and drink from pubs, restaurants, retailers and producers to stop it from going to waste. Consumers simply download the free Too Good To Go app and search for nearby businesses with unsold produce. They then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.

For more information on Too Good To Go visit www.toogoodtogo.co.uk.

ENDS

Survey of 2,000 nationally represented consumers conducted by Markettiers on behalf of Too Good To Go and Decathlon between 31 December 2020 and 4 January 2021.

ABOUT TOO GOOD TO GO

Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted.

In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.

Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.

Too Good To Go by numbers:

15 countries

57 million meals saved globally

30 million app installs globally

66,000 partner stores globally

2020 became a registered B-Corp

Find out more at www.toogoodtogo.co.uk,